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Keywords: Competitive strategy
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Journal Articles
Journal Articles
Managerial Auditing Journal (2005) 20 (2): 125–137.
Published: 01 February 2005
... of this study concerns the failure to find a statistically significant positive relationship between company size and cost‐plus pricing. © Emerald Group Publishing Limited 2005 Cost‐plus pricing Costs Competitive strategy Manufacturing systems It is widely noted in the normative literature...
Journal Articles
Managerial Auditing Journal (2002) 17 (9): 546–558.
Published: 01 December 2002
.... © MCB UP Limited 2002 Competitive strategy Co‐operation Relationship marketing This study presents a theoretical and conceptual discourse based on theory developed in social psychology, sociology, recent developments in relationship management and marketing theories. The paper...
Journal Articles
Journal Articles

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