... is the first to examine the impact of the psychological bond on behavioral loyalty in auditor‐client relationships. © Emerald Group Publishing Limited 2008 Auditing Customer loyalty Poland A number of researchers claim that differentiation for audit firms and other complex service...

... was empathy. Customer satisfaction was found to partially mediate the relationship of reliability and customer loyalty. Research limitations/implications The small sample size is a limitation of the study. Also, the study examined all services offered by audit firms. A larger sample size and focusing...