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Keywords: Customer orientation
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Journal Articles
Managerial Auditing Journal (2008) 23 (3): 225–239.
Published: 21 March 2008
... study of a multi‐function product decision‐making setting. Development of a model of the customer‐accounting information requirements of a market orientation. Findings Describes how customerorientated product decisions are guided by managers' shared understanding of product‐attributes...

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