Keywords: Customer surveys
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Journal Articles
Managerial Auditing Journal (2001) 16 (2): 63–68.
Published: 01 March 2001
...Boje Larsen Objective data are central to quality management. This is expressed in the Danish quality management slogan: “One measurement is better than 1,000 opinions.” This article discusses the truth of this. The data used come from a study of how two companies interpreted customer surveys. More...

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