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Keywords: Diffusion theory
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Journal Articles
Journal:
Managerial Auditing Journal
Managerial Auditing Journal (2017) 32 (4-5): 524–548.
Published: 04 April 2017
..., a content analysis of these semi-structured interviews was carried out based on the demand-pull and supply-push sides of the diffusion theory of innovation. Findings The temporal trend of IR suggests that the country is currently in the diffusion stage with many first time adopters are likely to join...
