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Keywords: Distribution channels
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Journal Articles
Journal:
Managerial Auditing Journal
Managerial Auditing Journal (1999) 14 (7): 329–338.
Published: 01 October 1999
... puts further strain on distribution channels. Fine (1981) regards channel management as the “place” component among the four Ps of the marketing mix, embracing the availability and accessibility of the product or service to the customer. He suggests that if accessibility is enhanced, consumers...
