... relationships. Originality/value The paper includes implications for developing effective mentoring programs for CPA firms. Brand management Corporate branding Leadership Social change Auditors in public accounting work in environments substantially different from most other work settings...

... and creative outputs. There was evidence that there was scope for increasing the creativity to organisational advantage within the audit, tax and related functions, through more transformational leadership interventions. In view of the educational similarities of the samples, it is concluded that any lack...

... to assist in the establishment of the system of profound knowledge within an existing successful TQM organisation. During the implementation of the system of profound knowledge, leadership and management variables were measured. As clearly stated by Deming and supported by Kohn, McNary, Gapp and McGregor...