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Keywords: Mapping
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Journal Articles
Journal:
Managerial Auditing Journal
Managerial Auditing Journal (2013) 28 (5): 426–443.
Published: 17 May 2013
... it in the centre of strategy‐making (Kaplan and Norton, 1996a, b, 2001b, 2004). Once a company defines its strategic vision it should translate it into a strategy map (Kaplan and Norton, 2001a). A strategy map visualises and communicates a strategy via hypothesised cause‐and‐effect links between value‐creating...
