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Keywords: Product development
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Journal Articles
Managerial Auditing Journal (2002) 17 (1-2): 43–54.
Published: 01 February 2002
... in product development but very few actually demonstrate how QFD can be introduced into the management system of an organisation. This paper aims to address that imbalance by the use of a case study detailing how the OEM has implemented the first six steps of a proposed 16‐step QFD introductory process...

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