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Keywords: Promotion
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Journal Articles
Advertising by Accountants: An Empirical Study
Available to Purchase
Journal:
Managerial Auditing Journal
Managerial Auditing Journal (1989) 4 (1)
Published: 01 January 1989
... on their promotional practices following the removal of restrictions are presented. Firm size was found to have a significant effect on advertising activities, with larger firms more likely to advertise, employ the services of advertising agencies, devote greater resources to advertising and to evaluate its...
