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Keywords: Relatuonship marketing
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Journal Articles
Managerial Auditing Journal (2002) 17 (5): 241–244.
Published: 01 July 2002
... work on TQM addresses the issue of customer satisfaction and offers guidance on implementing the marketing concept. © MCB UP Limited 2002 TQM Values Marketing Relatuonship marketing Internal marketing Management The 1980s and 1990s have seen significant change and development...

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