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Journal Articles

The implications of intellectual property law for the auditing and protection of national and international brands: Part III. Brands in Europe

Matthew James Elsmore
Journal: Managerial Auditing Journal
Managerial Auditing Journal (2000) 15 (5): 209–227.
https://doi.org/10.1108/02686900010339337
Published: 01 July 2000
... and cultural differences still affect the behaviour of the European consumer. Future applicants of a CTM need to understand these implications in order to follow a cost‐effective and practical means to safeguard their brands. © MCB UP Limited 2000 Brands European Union Trademarks This final...
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Journal Articles

The implications of intellectual property law for the auditing and protection of national and international brands: Part I. Brands in cyberspace

Matthew J. Elsmore
Journal: Managerial Auditing Journal
Managerial Auditing Journal (2000) 15 (3): 116–133.
https://doi.org/10.1108/02686900010319375
Published: 01 April 2000
... analyses the curent situation and offers sensible and practical advice for those seeking safe and cost‐effective brand exposure on the Information SuperHighway. © MCB UP Limited 2000 Brands Trademarks Internet The three‐part series of forthcoming articles provides a holistic snapshot...
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