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Keywords: Transactional analysis
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Journal Articles
Customer profitability audit in the Australian banking sector
Available to Purchase
Journal:
Managerial Auditing Journal
Managerial Auditing Journal (1998) 13 (7): 411–418.
Published: 01 October 1998
... with an indication of its potential for operational and strategic decision making. We speculate that such a model might be more widely adopted to allow banks to focus effectively on the most profitable segments of their business. Activity‐based costing Activity sampling Banking Profitability Transactional...
