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Purpose

The purpose of this paper is to show how the Balanced Scorecard approach, a performance management system, could be implemented at a college of business.

Design/methodology/approach

The authors' own college of business is used as an example, to present how a successful Balanced Scorecard would look.

Practical implications

A comprehensive guide for implementation of the Balanced Scorecard approach is presented, including presentation of specific objectives and measures appropriate for a college of business.

Originality/value

The paper points out that the Balanced Scorecard approach is well suited to a higher education situation and allows the alignment of a wide variety of measures with the unique mission and strategy of a college of business.

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