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Purpose

This paper aims to examine the measurement of intangible aspects of research and development (R&D) projects, particularly from the funding organization's point‐of‐view.

Design/methodology/approach

A literature review on R&D measurement is carried out in order to identify the intangible factors to be measured as well as potential indicators. The practical applicability of the measures is discussed in light of an exploratory case study.

Findings

Lists of intangible inputs and outputs of R&D projects are presented along with some potential measures. The assessment of the intangible aspects of R&D projects is considered important for the funding organization. However, the current measurement practices are inadequate.

Research limitations/implications

The results provide a summary of the current status of the topic and a basis for further research.

Originality/value

The knowledge about the intangible aspects of R&D projects summarized in this paper has been scattered before in a wide set of previous research literature. The evaluation of the existing measures provides valuable information for understanding the development stage of this academic and managerial discipline.

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