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This paper critically examines the Irish Government’s commitment to “Delivering better government”, in the context of achieving gender equality. The strategic management initiative (SMI) seeks highest quality of service delivery to customers in a modern flexible and professional manner. This necessitates the fullest development of human resources. To achieve this end a study was undertaken to investigate gender imbalance at managerial grades. The report highlighted continuing gender imbalance at all grades and a prevailing culture that is less than conducive to women and many men. The authors called for a new strategic approach to gender equality in which specific targets are set over a specific time frame. The Irish Civil Service is now faced with a combined need to address a new equality agenda in order to deliver its strategic vision of quality in serving the public, thereby underpinning the need to pursue quality, equality and diversity as core values in a fast‐growing Irish economy.

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