Viewpoint: communication warriors

Viewpoint: communication warriors

Susana de Carvalho, J. Walter Thompson Portugal, susana.carvalho@jwt.comJoão Perre Viana, J. Walter Thompson Portugal, joao.viana@jwt.comJosé Augusto, J. Walter Thompson Portugal, jose.augusto@jwt.com

"In the beginning, there was chaos..."

Apparently, not only in the beginning.

If there is anything all industries can agree upon is that the very fabric of the business is changing. Acquisitions throughout the globe have created company behemoths, diversification has been total, whole industries have risen to prominence only to disappear back into the backstage of history. We have been confronted with tremendous swings as to what is...