..., according to the number of affiliates to the Chamber of Commerce of Spain in China (Moyano Vázquez, 2009), it has emerged a growing interest in this market. But there are many differences between the Chinese market and the markets in which Spanish companies traditionally used to invest, European or Latin...

... of internationalization Motivation for internationalization Chinese market Spanish companies Corporate culture International investments Organizational culture China The reasons behind this change in trend, which they mentioned throughout the interview, were as follows: Firstly, because costs in China...