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Keywords: Client centric
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Journal Articles
Journal:
Measuring Business Excellence
Measuring Business Excellence (2018) 22 (4): 333–345.
Published: 06 November 2018
... by integrating it with insights from recent developments within service marketing focusing on client centricity and the role of clients in value creation. This perspective complements and extends what is already known about knowledge management. Practical implications The paper suggests that while...
