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Keywords: Company strategy
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Journal Articles
Achieving excellence in exporting intangible‐intensive goods: measuring economic performances
Available to Purchase
Journal:
Measuring Business Excellence
Measuring Business Excellence (2012) 16 (3): 72–83.
Published: 24 August 2012
... category we decided to choose the fashion industry, selecting 294 five‐digit product categories. This choice was driven by the following considerations: Industrial specialization Intangibles Company strategy Marketing Intellectual property Research and development Marketing strategy...
