... of the service quality. Nor Asiah Omar can be contacted at: norasiah@ukm.my © Emerald Group Publishing Limited 2013 Consumer behaviour Customer loyalty Department stores Service quality Perceived value Satisfaction Loyalty programme Retail Malaysia Customer relationship...

... being retailers or distributors of global brands in the region. BoP market segments have been identified as potential outlets for global brands when semi‐urban and rural markets are modernized. Globalization has segregated consumer behavior in rural and semi‐urban marketplaces and influenced urban...

.... © Emerald Group Publishing Limited 2006 Cognition Consumer behaviour Brand image Advertising research Brand management Brand personality refers to the emotional side of a brand image. It is created by all experiences of consumers with a brand, but advertising plays a dominant...