... be contacted at: norasiah@ukm.my © Emerald Group Publishing Limited 2013 Consumer behaviour Customer loyalty Department stores Service quality Perceived value Satisfaction Loyalty programme Retail Malaysia Customer relationship marketing is essential for success in today's...

... organizational culture are discussed. © Emerald Group Publishing Limited 2009 Markets Brand management Brand image Consumer behaviour The concept of brand development from the perspective of the bottom line segments of society argues that, moving beyond decades of mutual distrust...

.... © Emerald Group Publishing Limited 2006 Cognition Consumer behaviour Brand image Advertising research Brand management Brand personality refers to the emotional side of a brand image. It is created by all experiences of consumers with a brand, but advertising plays a dominant...