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Keywords: Consumer decision-making
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Journal Articles
Unravelling consumer decision-making under the realm of digital influencer: a review and agenda
Available to Purchase
Journal:
Measuring Business Excellence
Measuring Business Excellence (2026) 30 (1): 46–71.
Published: 07 October 2025
...Nitin Kumar; Amit Kumar Agrawal; Juraj Cug; Sheshadri Chatterjee; Ciro Troise Purpose This study aims to systematically analyse and review the literature on digital influencers and their role in consumer decision-making. This study attempted to synthesise various determinants and methodological...
