...Dr Daniela Carlucci; Roberto Palmieri; Carlo Giglio Purpose – The paper focuses on the management of the innovation process. It provides a more comprehensive approach for the analysis of the mutual relationships among creativity, knowledge and innovation (CKI), thus going beyond the one...

... that quality management will move to a higher platform: creative quality, which will be the only sustaining competitive advantage in the future hyper‐dynamic business world. By elaborating the characteristics and reflexes in connection to the attainment of creative quality, this paper presents a new agenda...