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Keywords: Customer engagement
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Journal Articles
Journal:
Measuring Business Excellence
Measuring Business Excellence (2011) 15 (3): 46–62.
Published: 30 August 2011
... and increase customers' engagement in the exchange. Research limitations/implications The paper presents the first results of an ongoing research that needs to be deepened and widened to cover other kinds of business sectors. Practical implications On the basis of the case analyzed...
