Keywords: Customer engagement
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Measuring Business Excellence (2011) 15 (3): 46–62.
Published: 30 August 2011
... and increase customers' engagement in the exchange. Research limitations/implications The paper presents the first results of an ongoing research that needs to be deepened and widened to cover other kinds of business sectors. Practical implications On the basis of the case analyzed...

or Create an Account

Close Modal
Close Modal