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Keywords: DMO
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Journal Articles
Gianluca Solazzo, Ylenia Maruccia, Gianluca Lorenzo, Valentina Ndou, Pasquale Del Vecchio, Gianluca Elia
Journal:
Measuring Business Excellence
Measuring Business Excellence (2022) 26 (1): 122–140.
Published: 20 May 2021
...Gianluca Solazzo; Ylenia Maruccia; Gianluca Lorenzo; Valentina Ndou; Pasquale Del Vecchio; Gianluca Elia Purpose This paper aims to highlight how big social data (BSD) and analytics exploitation may help destination management organisations (DMOs) to understand tourist behaviours and destination...
