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Keywords: Dark patterns
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Journal Articles
Journal:
Measuring Business Excellence
Measuring Business Excellence (2024) 28 (2): 177–192.
Published: 30 January 2024
...Vibhav Singh; Niraj Kumar Vishvakarma; Hoshiar Mal; Vinod Kumar Purpose E-commerce companies use different types of dark patterns to manipulate choices and earn higher revenues. This study aims to evaluate and prioritize dark patterns used by e-commerce companies to determine which dark patterns...
