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Keywords: Department stores
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Journal Articles
Investigating the structural relationship between loyalty programme service quality, satisfaction and loyalty for retail loyalty programmes: evidence from Malaysia
Available to Purchase
Journal:
Measuring Business Excellence
Measuring Business Excellence (2013) 17 (1): 33–50.
Published: 15 March 2013
... be contacted at: norasiah@ukm.my © Emerald Group Publishing Limited 2013 Consumer behaviour Customer loyalty Department stores Service quality Perceived value Satisfaction Loyalty programme Retail Malaysia Customer relationship marketing is essential for success in today's...
