.... The diverse nature of tourism businesses, encompassing size, technology access, risk aversion, labour intensity, and more, presents a spectrum of challenges and opportunities for business model innovation (BMI) and digital transformation (DT) to maintain competitiveness. This study focuses on the core aspects...

... of digital transformation. Design/methodology/approach This research draws on the soft systems literature and combines the reference models of the balanced scorecard and the logical framework approach to develop the model. The model identifies the key dimensions to be considered in the planning...

... literature review Digital supply chain Digital transformation Digitalization Balance scorecard In a rapidly changing world, businesses compete to serve customers with faster, cheaper and higher quality products. As a result, the competition has shifted from firm vs firm to supply chain vs supply...