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Keywords: Explanatory insight
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Journal Articles
Journal:
Measuring Business Excellence
Measuring Business Excellence (2026) 30 (2): 257–275.
Published: 08 April 2026
.... By integrating exploratory, confirmatory and learning-oriented analytics within a unified structure, the framework advances the methodological role of NPS in both customer experience research and practice. Net promoter score (NPS) Customer experience analytics Explanatory insight Causal segmentation...
