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Keywords: Firm strategy
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Journal Articles
Journal:
Measuring Business Excellence
Measuring Business Excellence (2013) 17 (2): 35–47.
Published: 23 May 2013
...). Findings Both wine and tea have strong links with their place of origin. The two case studies show that business excellence depends not only on firms' strategy, but also on the territory where firms are located. In the case of Chianti Classico, the territorial brand plays a strategy role for product...
