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Keywords: Innovation strategy
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Journal Articles
Journal:
Measuring Business Excellence
Measuring Business Excellence (2013) 17 (2): 48–60.
Published: 23 May 2013
... strategy, Huawei managed to gain margins in less industrialized countries, where the degree of competition from western MNCs was very low. However, when trying to enter the most industrialized countries, such innovation strategy had to be changed. Huawei selected a very unique market segment and a specific...
