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Keywords: Marketing-technical integration
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Journal Articles
Achieving competitiveness through innovation capability: developing what public sector customers really need
Available to Purchase
Journal:
Measuring Business Excellence
Measuring Business Excellence (2024) 28 (3-4): 415–425.
Published: 26 August 2024
...-oriented firm and to determine the role of supply chain integration and marketing-technical integration in enhancing innovation capability. Design/methodology/approach A theoretical model was developed to test hypotheses. Data was collected from 199 top-level managers serving pharmaceutical companies...
