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Keywords: Moderation
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Journal Articles
Journal:
Measuring Business Excellence
Measuring Business Excellence (2023) 27 (4): 634–650.
Published: 08 September 2023
...Hamza Akorede Purpose This study aims to examine the relationship between advertisement expenditure and firm performance as well as the moderating effects of firm age and size on this relationship. Design/methodology/approach Twenty-eight selected companies listed on the Nigerian stock...
