... in Nairobi City County, Kenya Obasan, K.A., Ariyo, O.O. and Hassan, B.A. 2015 Five-point Likert scale for marketing strategy and product performance Investigated the nature of relationship between marketing strategy and product performance in food and beverage industry in Nigeria Assaf, A.G...

...Oluwamayowa Olalekan Iredele Purpose The purpose of this study is to measure the current level of corporate environmental reporting (CER) in the developing economy of Nigeria. This is with a view to drive the effort of firms towards improving on the present practice. An attempt is made to also...

...N. Gladson Nwokah Purpose The purpose of this paper is to assess the influence of customer focus and competitor focus on marketing performance of food and beverages organizations in Nigeria. Design/methodology/approach The paper adopted an exploratory design‐ six measures...

... organisations in the Nigeria context has been under‐researched. Design/methodology/approach The paper adopted a triangulation methodology (quantitative and qualitative approach). Data were collected from key informants using a research instrument. Returned instruments were analyzed using non...