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Keywords: Normative data
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Journal Articles
Journal:
Measuring Business Excellence
Measuring Business Excellence (2018) 22 (1): 75–87.
Published: 19 March 2018
... 2017 04 10 2017 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Brand image Brand logo Corporate visual identity Logo design Normative data Trademark The logo or corporate symbol is one of the most important visual elements...
