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Keywords: Product innovation
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Journal Articles
Journal:
Measuring Business Excellence
Measuring Business Excellence (2021) 25 (4): 509–526.
Published: 24 October 2021
...Roberto Linzalone; Antonio Lerro Purpose The concept of positional innovation – as one of the four innovation types of the Francis and Bessant’s “4P’s” model – is an effective product innovation strategy for producers of mature and credence goods as food products are. Despite the acknowledgement...
Journal Articles
Journal:
Measuring Business Excellence
Measuring Business Excellence (2001) 5 (3): 16–23.
Published: 01 September 2001
...Ross L. Chapman; Charles Edward O’Mara; Stefano Ronchi; Mariano Corso This paper discusses results from an international study of continuous improvement in product innovation. The empirical research is based upon a theoretical model of continuous product innovation (CPI) that identifies...
