... Return on investment Joint venture Business sectors During the last two decades of the 20th century and the first decades of the 21st century, China experienced spectacular economic growth with an annual average growth of around 10 per cent (National Bureau of Statistics, China, 2011), making...

..., the sales‐marketing‐customer service separation needs to be disbanded.” Many would agree that functional separation between these departments has resulted in counter‐productive internal competition for far too long (Piercy, 2003). © Emerald Group Publishing Limited 2004 Marketing Return...