... the data, using SPSS software. Findings The results show that course identity, professional identity toward teachers, self-identity, learning attitude and satisfaction have a positive and significant impact on word-of-mouth intentions. Among these, satisfaction is the most crucial influencing factor...

... a model investigating how loyalty programme service quality (LPSQual) enhances programme perceived value and programme satisfaction to win loyalty among cardholders. Design/methodology/approach Quota sampling technique, using a self‐administered questionnaire survey, was used with a total...