... (2009 , p. 5): In the last century, it has been largely shared the view that the best way to organize the production of goods and services (to guarantee development and well-being) is that of divide and specialize tasks between the Market and the State. […]. This view is based on the implicit...

...Davis Klaila Why is it so difficult to make change happen? Many companies fail because they do not have the right internal structure and mindset to succeed. The author illustrates how to manage change effectively by examining how product‐based companies must transform to launch true service‐driven...