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Keywords: Word-of-mouth intentions
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Journal Articles
Key factors influencing word-of-mouth intentions: the case of college freshmen in Taiwan
Available to Purchase
Journal:
Measuring Business Excellence
Measuring Business Excellence (2021) 25 (1): 106–118.
Published: 30 May 2020
...Chia-Lin Hsu; Yen-Jung Pan; Qiao-Wen Yan; Min-Ren Yan Purpose This study aims to examine the key determinants of word-of-mouth intentions among freshmen in a Taiwanese college. It investigates the causal relationships among different indicators of organizational sustainable development. Design...
