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Drawing upon research on the initiatives of Canadian mining companies, this paper examines private efforts in the mining sector to promote acceptable standards of corporate social responsibility (CSR). This paper asks how important emerging global CSR norms have been in influencing the adoption of CSR policies. Sustainable development is a universally accepted principle of environmental protection, and serves as an important indicator of the influence of global CSR norms on mining companies. Most mining companies have embraced the concept of sustainable development to frame their CSR policies. Emerging global CSR norms have thereby set the macro‐level context in which CSR policies have been adopted and evolved at the micro level.

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