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Purpose

The purpose of this literature review is to provide a systematic overview and analysis of the trends and methodological issues of empirical scholarship in the Latin American context.

Design/methodology/approach

The publications of a 21‐year period (1990‐2010) were reviewed in 45 business journals; 108 empirical studies were found that utilized a Latin American context.

Findings

Country‐specific and research design patterns were identified. This paper discusses how three methodological challenges – language, data collection, and response rates – have evolved in the context of Latin America over a period of two decades.

Originality/value

This paper contributes to presenting Latin America as a more tractable empirical context for future qualitative and quantitative scholarship and highlights the feasibility of including this understudied region to test scholars' hypotheses in the developing world.

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