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Keywords: Alliances
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Journal Articles
Journal:
Multinational Business Review
Multinational Business Review (2021) 29 (1): 43–69.
Published: 17 November 2020
... to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Alliances Contractual relations International franchising Meta-analytical review Non-equity modes Franchising is a business model where the franchisor...
