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Keywords: Born global firms
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Journal Articles
Journal:
Multinational Business Review
Multinational Business Review (2007) 15 (3): 43–78.
Published: 19 November 2007
...Man Zhang; Patriya S. Tansuhaj The increasing economic importance and the number of born global firms make it worthwhile to study what leads to their success in the international market. To better understand this international business phenomenon, we conducted in‐depth interviews with managers...
