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Keywords: Branding
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Journal Articles
Journal:
Multinational Business Review
Multinational Business Review (2009) 17 (4): 123–142.
Published: 11 November 2009
...Ilan Alon; Romie F. Littrell; Allan K.K. Chan This article reviews and discusses issues in the translation of international brand names to Chinese, and provides a framework for international brand managers who want to expand into China. Linguistic differences between Chinese and English are wide...
