... of foreignness in a digital world, MNEs can also carefully select business models that do not heavily rely on network effect, given the difficulty of generating network effect by long tail users. Originality/value Previous studies focus on the liability of foreignness or outsidership that MNEs encounter...

...Angelo Cavallo; Antonio Ghezzi; Bertha Viviana Ruales Guzmán Purpose This paper aims to investigate how a firm may innovate its business model to internationalize. Design/methodology/approach Owing to its novelty and to the depth of the investigation required to grasp the mechanisms and logics...