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Keywords: Case study method
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Journal Articles
Journal:
Multinational Business Review
Multinational Business Review (2024) 32 (4): 425–442.
Published: 14 August 2024
... (including case study) methods in IB is well documented and does not need elaborating here. Equally well understood is that this situation is unhealthy, and that IB would greatly benefit from more case studies and qualitative research more generally (see e.g. Birkinshaw et al., 2011 ; Piekkari...
