... firms become more internationalized. Originality/value Theoretically, this work bridges the micro- and macro-level arguments that interweave strands from the competitive strategy and national competitive advantage literatures. By unpacking diversification’s role vis-à-vis the effect...

... standards or enforcement (Marconi, 2012). Furthermore, governments are well aware of the benefits of increased FDI and the positive economic impact that MNEs bring to the local economy. However, as FDI flows are limited in nature, some competition exists to entice these MNEs to certain markets, thus...