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Keywords: Consumer behaviour
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Journal Articles
Journal:
Multinational Business Review
Multinational Business Review (2006) 14 (2): 47–66.
Published: 17 June 2006
.... (2001) China s and the Impacts on International Business , Journal of International Business Studies, 32(1): 8-21. Cox, T., and Mason B. (1999) Social and Economic Transformation in East Central Europe, Edward Elgar Publishing, Inc.: Northampton, MA. Curtin, R.T. (1982) Indicators of Consumer Behavior...
Journal Articles
Journal:
Multinational Business Review
Multinational Business Review (2004) 12 (2): 59–82.
Published: 17 June 2004
... perceived risk, thus increasing online purchasing in the three countries examined. © Emerald Group Publishing Limited 2004 Consumer risk E‐commerce Online purchasing National culture Consumer behaviour Fall 2004 Volume 12 Number 2 The Multinational Business Review A Cross-National Study...
Journal Articles
Journal:
Multinational Business Review
Multinational Business Review (2004) 12 (2): 83–110.
Published: 17 June 2004
.... © Emerald Group Publishing Limited 2004 Consumer risk E‐commerce Online purchasing National culture Consumer behaviour Fall 2004 Volume 12 Number 2 Strategic Choice In International Ventures: A Contingency Framework Integrating Standardization and Entry-Mode Decisions Juan Florin...
