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Keywords: Consumer goods
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Journal Articles
The Need to Remain Flexible in Today’s Global Marketplace
Available to Purchase
Journal:
Multinational Business Review
Multinational Business Review (2005) 13 (1): 103–112.
Published: 11 March 2005
... size. Revenues are a fraction of the size of many multinational consumer goods companies such as Proctor & Gamble, Colgate, or Unilever. Yet Energizer covers much of the same territory. Energizer has, on the ground, companies in over 50 countries (see map below) and sales to independent parties...
